Thank you for coming over to look - whether it's from genuine interest or morbid curiosity.
Careerwise, contacting you and sending this unsolicited proposal is the most ambitious and riskiest thing I’ve ever done.
No doubt, the music industry experts here are you. TA’s & Wf's founders have been on all sides of it, so what's covered here is likely in your business plan. However, since this is basically a cold-call, it’s been laid out to demonstrate my understanding of this particular area. In that regard, it’s similar to a thesis being presented to a professor.
Managing an active band definitely has dozens, if not hundreds, of different aspects. The business side has to balance between various avenues of income and the commitment they require, because no matter how many people are behind them, the artists only have so much time and energy.
As an evergreen product, membership models need less involvement from the artists and provide a steadier income than the highs and lows of the off season vs album and touring season. Income which translates into higher dividends for the stakeholders as well as capital for investing in support projects.
The team handling Rosearium has to weigh revenue against fan expectations and weigh those together against the artists’ workload - and their own.
It’s not easy to give an unsolicited critique to strangers because it carries the risk of coming off as disparaging. The perception that Rosearium has some room to grow isn't even a negative view. Mainly, it indicates just how full everyone’s hands are. If your capabilities really are exceeding your current capacity, this is simply proposing one way to increase that capacity a bit.
Scroll down to see a comment on trustworthiness
Let’s get this out of the way…
This was going to be left for the profile, but with fandom's dark side, it's understandable for you to be on alert. So, it's probably best to address this sooner rather than later.
If I were not a fan of The Rose, I wouldn't have ever had the ideas contained in the proposal, that's no getting around that fact. However, it's incidental rather than essential.
The proposal itself should stand as evidence of a serious approach to this. Only a few action items need the artists’ participation and even for those it's technically not necessary for me to have direct contact with them.
Although, using an intermediary does defeat some of the benefits to the existing management team, it is a safeguard you can put in place if you feel it's called for.
Verifying my identity, Rosearium activity, and purchase history, will at least show that I'm giving my legal name and that I'm a low-contact fan.
Hopefully these 4 points are a strong enough baseline for you to give me the benefit of the doubt.
Thoroughness is important, but part of my premise is that you're quite busy, so...
TL;DR in 9:16 gifs
